December 6, 2010 0

What’s in a wine label?

By in Questions, The Butler Wine-Show

Laugh-a-minute nobel prize winning author Gunter Grass has designed a wine label. Not to my taste: a snail on a bunch of grapes.

It’s no surprise that the design and marketing of a bottle can sway the way we buy and the label is often a way to get a talking point around the wine. People love the braille labels on Chapoutier bottles; or the radical designs from Some Young Punks wines in Australia (see the Halloween show for more). Then there’s Tracy Emin drawing for Mitch Tonks and Mark Hix on their Tonnnix.

We’ve got a couple of bottles in the shop where award winning visionary nutcase Frenchman Michel Gondry has been drafted in to design the labels.

The one featured here includes his sketch of Meg White from the White Stripes and would bring a smile to any smug arty design freak who has everything. Come in the shop to see the larger bottles with more designs if you’re inclined.

The wine inside is a great 2004 vintage sangiovese – a year to snap up if you see it, and it will keep for 10 years.

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